In my job of advertising and being creative, I’ve learned that the best ads are not the ones with the best artistic/design elements, rather the ones that best COMMUNICATE.  Such great advertisements, to me, are found in the form of television commercials.

Upon reading a recent post on LaxAllStars.com about the 2011 Lake Tahoe Tournament with a mock commercial of a Google search, I had to explore my creative ability to make one for The Art of Lax™.

The end result made for a fun time during my lunch break. Enjoy!