Yesterday, at 1:00pm-eastern standard time, I turned in my 2-week notice at my advertising job. The Art of Lax™ & The Art of Athletes™ ventures have secured full backing, after almost 3.5 years since inception, it was time to go ALL IN!
Author Archive | Vinnie Ricasio
The Art Of Lax’s newest installment for “The Perfect Form” series made me come back to the “Ol’ Skool” genre or “Retro” as it’s sometimes called.
Last summer, I attended the CityLax Shootout to benefit the CityLax program. It was the last time I competitively stood in front of the 6′ x 6′ cage. I got the chance to do aninterview with former Harvard Lacrosse standout, and highly accomplished Hollywood producer, Chris Moore.
Crank has always been the ArtofLax’s best seller, but it’s time for something new, and with all this talk about shooting overhand going around, The Perferct Form just seems, well… perfect.
The Art of Lax™/The Art of Athletes™ and the Power-Tek Performance Gear Company have combined their expertise’s and add to the business, for you – the customer! The newly launched addition to the business is called “The Ink Tank”. Design: “Elements put together for reasons of interest.” I had a professor in art school who […]
It was around 70 degrees yesterday in NYC! The one short break I took to step outside my office in Manhattan to get a cup of coffee, had me saying to myself that “this is PERFECT lax weather”! Brooklyn Lacrosse Club kicks off their 2012 season this weekend against Out East Life at the Aviator […]
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” -Stuart H. Britt
Vinnie Ricasio talks about multi-tasking, collaboration and how one man can do SO MUCH! The Big Apple Pond Hockey Classic is on tap this weekend in New York City, and it’s run by a former Princeton lacrosse captain!
The whole point of starting a business is to create a customer. In order for businesses to stand out among their competitors, they each display unique standards to attract their growth of customers from a certain audience. Aside from their business models, such forms of graphic identity and branding have been common, yet highly effective […]
At the 1982 World Games, Brooks Sweet was the best player, and Vinnie Ricasio was lucky enough to coach with him for 3 years in Brooklyn, NY. TheArtOfLax talks about what makes Brooks so special, and why he was the subject of his first celeb drawing!
There are many lessons to be learned from building and leading a lacrosse team, especially as a captain. The Art Of Lax shares best practices, stories of success and failure and what it means to be a captain.
The Art of Lax hops on the radio waves to talk about lacrosse and how to make it in the industry! The show aired on Super Bowl Sunday.
Just before kick-off of the “Big Game” tonight… log onto Lacrosse Talk Radio as the host will interview The Art of Lax™ discussing the starting points, current works and goals for the business at 5:22pm EST. http://lacrossetalkradio.com/radioshow.htm
“Stick Tweak” 2008. 8×12 inches. Pen & Ink on heavy drawing paper. (Writer’s Note: This post is almost a year late and I promised Connor Wilson this write-up considering his stringing expertise! You should see his crazy strings…) “Lacrosse is an expensive sport, but it’s cheaper than seeing a shrink.” My parents told […]
(Writer’s Note: I apologize for the photos from my Blackberry. Not the best all around resolution. iPhone update?) Two (2) days. Two. The two most important days in my business to be quite frank. That is the length of “LaxCon”. I started The Art of Lax™ in the fall of 2008, launching the business to […]
hen the New York Titans asked me to conceptualize and design their advertising, marketing and game program in late-2006, for their January 2007 inaugural season, I couldn’t resist. I had to take it.
The purpose of starting a BUSINESS is to create a CUSTOMER. In business, the customer is always RIGHT and I have made my fair share of mistakes. Most of these mistakes were out of my control and turned out to be great lessons in the end. But in the END, I have always believe in […]
Each year has its goals and accomplishments. I remember one of my first jobs right after college required us to write down our yearly goals at the start of the year. That requirement made it feel like a lot of people going to the gym after January 1st of every year, only to slow down […]
It’s very similar in different scenarios; a child asking for that certain toy from a parent, the employee discussing his or her salary with their boss to individuals dating in hopes for a relationship. Each defines a word that requires a skill between two people or parties involved – Negotiation. A major goal in The […]
“Forget the refs… it’s jungle rules out there!” -Ron Wolfley (former NFL player) Lawrence Taylor. Tie Domi. Paul O’Neill. Xavier McDaniels (and pretty much most of the New York Knicks in the early-90’s). Every team has its version of an “enforcer” somewhere in the line-up. I believe in displaying sportsmanship during competition. I also believe […]