It was around 70 degrees yesterday in NYC! The one short break I took to step outside my office in Manhattan to get a cup of coffee, had me saying to myself that “this is PERFECT lax weather”! Brooklyn Lacrosse Club kicks off their 2012 season this weekend against Out East Life at the Aviator […]
Author Archive | Vinnie Ricasio
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” -Stuart H. Britt
Vinnie Ricasio talks about multi-tasking, collaboration and how one man can do SO MUCH! The Big Apple Pond Hockey Classic is on tap this weekend in New York City, and it’s run by a former Princeton lacrosse captain!
The whole point of starting a business is to create a customer. In order for businesses to stand out among their competitors, they each display unique standards to attract their growth of customers from a certain audience. Aside from their business models, such forms of graphic identity and branding have been common, yet highly effective […]
At the 1982 World Games, Brooks Sweet was the best player, and Vinnie Ricasio was lucky enough to coach with him for 3 years in Brooklyn, NY. TheArtOfLax talks about what makes Brooks so special, and why he was the subject of his first celeb drawing!
There are many lessons to be learned from building and leading a lacrosse team, especially as a captain. The Art Of Lax shares best practices, stories of success and failure and what it means to be a captain.
The Art of Lax hops on the radio waves to talk about lacrosse and how to make it in the industry! The show aired on Super Bowl Sunday.
Just before kick-off of the “Big Game” tonight… log onto Lacrosse Talk Radio as the host will interview The Art of Lax™ discussing the starting points, current works and goals for the business at 5:22pm EST. http://lacrossetalkradio.com/radioshow.htm
“Stick Tweak” 2008. 8×12 inches. Pen & Ink on heavy drawing paper. (Writer’s Note: This post is almost a year late and I promised Connor Wilson this write-up considering his stringing expertise! You should see his crazy strings…) “Lacrosse is an expensive sport, but it’s cheaper than seeing a shrink.” My parents told […]
(Writer’s Note: I apologize for the photos from my Blackberry. Not the best all around resolution. iPhone update?) Two (2) days. Two. The two most important days in my business to be quite frank. That is the length of “LaxCon”. I started The Art of Lax™ in the fall of 2008, launching the business to […]
hen the New York Titans asked me to conceptualize and design their advertising, marketing and game program in late-2006, for their January 2007 inaugural season, I couldn’t resist. I had to take it.
The purpose of starting a BUSINESS is to create a CUSTOMER. In business, the customer is always RIGHT and I have made my fair share of mistakes. Most of these mistakes were out of my control and turned out to be great lessons in the end. But in the END, I have always believe in […]
Each year has its goals and accomplishments. I remember one of my first jobs right after college required us to write down our yearly goals at the start of the year. That requirement made it feel like a lot of people going to the gym after January 1st of every year, only to slow down […]
It’s very similar in different scenarios; a child asking for that certain toy from a parent, the employee discussing his or her salary with their boss to individuals dating in hopes for a relationship. Each defines a word that requires a skill between two people or parties involved – Negotiation. A major goal in The […]
“Forget the refs… it’s jungle rules out there!” -Ron Wolfley (former NFL player) Lawrence Taylor. Tie Domi. Paul O’Neill. Xavier McDaniels (and pretty much most of the New York Knicks in the early-90’s). Every team has its version of an “enforcer” somewhere in the line-up. I believe in displaying sportsmanship during competition. I also believe […]
“He took his staff in his hand, chose five smooth stones from the stream, put them in the pouch of his shepherd’s bag and, with his sling in his hand, and approached the Philistine.” (1 Samuel, 17:40) David and Goliath. The New York Yankees and The Boston Red Sox. Coke and Pepsi. The Soviet Union […]
So here’s the backstory on “Seal the Deal“… One of my earliest internships during college was for a small advertising agency in midtown Manhattan that catered to the travel and hospitality side. The company was very small, about 11 people in total, and the benefit of that size was doing actual work instead of running […]
A while back I mentioned on my Facebook page that I was going to have a new piece coming out titled “Unto the Breach”. It is a line from William Shakespeare’s “Henry the V” and I also mentioned that it would have the lacrosse goalie element somehow mixed in. English class back in school did […]
“Are you serious, Ref?!” I heard of a saying that “coaches lose games, and refs ruin them”. I’ve coached youth and high-school lacrosse in the past and I’ve had my fair share of disagreements with the officials. I’ve also met and befriended a good amount of them as well. Personally, I don’t think I could […]
Recently, I’ve been doing a bunch of offensive players for the portfolio that I decided to commit at least two pieces for the defensive-mind players in us. I’ve been mostly, if not mainly, a defensive player in my lacrosse experience. My parents made me play goal because they thought that, back in 4th grade, it […]