Brooklyn Lax Gear for Salt Shakerz Tournament

0 - Published June 29, 2012 by in Art, Business, Development, Inspiration, Lacrosse, Tournaments

Ever since the late-90’s, it seems that any new business/enterprise based in the borough of Brooklyn has the name “Brooklyn” in it.  Check out: “Brooklyn: The Borough Behind a Brand.”  All I know is that back in 2005 when Brooklyn Lax was founded, it was founded in the borough and made up of mostly Midwood High School graduates (alma-mater of famous Brooklyn celebs; Neil Diamond, Barbara Streisand and Woody Allen).  It was the second post-collegiate club team that hailed from NYC.

Defending champions of the inaugural Salt Shakerz Tournament last year, Brooklyn Lacrosse Club returns to compete, once again.  Outfitted by the Power-Tek Performance Gear company, Brooklyn Lacrosse will be wearing “Retro-Tees” – a performance material that has a cotton feel to it.  Some of the BEST product out there.  Graphic artwork was done by The Art of Lax™/The Art of Athletes™ and this time the direction was to have a combination of minimalist design, a play of words and symbolic imagery.

Designing on the computer...

The digital proof from Power-Tek Performance Gear...

The goods... front side.

Back side... number, Power-Tek & The Art of Athletes™ logos...

Will Brooklyn Lax repeat in 2012?

Under the new leadership of Matt Ossola (Marist) and Mike Poch (SUNY-Stony Brook) they surprised the American Lacrosse League just this past spring.  I know they have quite a roster of talent for this years Salt Shakerz event… and they’re NOT telling me.  As a founder and charter member, that is NOT cool!

Find the guys in green this weekend at Randalls Island.


Champions of the 2011 SSZ Tournament

There are no comments

Join the conversation