I’m always on the hunt to develop new things for the biz! My mind is always churning and cranking. Speaking of Crank-ing…
I was thinking of an accessory item and I wanted to make something besides print and/or apparel. Ever since moving to the suburbs back in September of 2012, I constantly see bumper stickers or window decals of organized teams, schools, among other things of that sort. Inspired from those oval-shaped, “Euro-bumper stickers” seen during my time spent backpacking all over Europe during the summer of 2000, my mind started to develop some ideas. But, I didn’t want it to be oval-shaped. I didn’t want it to be just block letters, or abbreviations. I wanted it to be different – to stand out.
So I took the image that I’m known for – “Crank”. The classic image of the figure about to “unleash the heat”, only this time in a rectangular surface with a surrounding border and The Art of Lax™ URL, at the bottom. After some variations, edits, etc., I came up with a product that’s not just an advertisement, but manifestly, a piece of art.
Printed on a 4×6 inch scale, vinyl surface that is scratch-free and water resistant. Get one for $4.99 or TWO for $7.99 – because some people have two cars, or they need to have one go on the refrigerator, as well!
I shopped around for manufacturers all over. I asked for sample jobs, or products, in the mail and with those samples I made my own prototype that was very makeshift, but acceptable. I stuck that makeshift prototype on my car to “test” it out. It was stolen just after two days. I was actually very excited about the result!
Once I got the final product from the manufacturer, I unofficially leaked it on my Twitter account. Soon enough, the first batch of magnets were being shipped to a customer in Europe – in Germany. Funny how things come full circle in life!
We still got a few more of these popular “The Perfect Form” t-shirts.