The Making of The Tewaaraton

I believe that in order for something to sell, it has to be seen -  pure and simple.  But what I DO NOT know is what the eyes of the viewers are thinking.  So when the Executive Director from The Tewaaraton Foundation approached me at the U.S. Lacrosse Foundation back in January, I wasn’t fully prepared.  But the outcome was exciting. The pitch to me was to help them become more of a name – a brand.  In branding, you need…