“There is no better high than discovery.” - E.O. Wilson
One year ago, this week, was one of those “A-ha” moments in the biz. I was searching for a “creative boost”. It was Election Day and I was riding the NYC subway system on the way to cast my vote for President. The train was relatively empty so it was one of those rare moments I sat down. Sitting across from me were a row of strangers with their heads down, focused on their smartphones. One of them had a smartphone case with a contrasting color, making it stand out. And there it was, right in front of me – the device, or product, that would aid in taking my business to another level. I observed, studied, took note and even sketched the idea on a receipt found in my pocket.
To be VERY honest, at that moment and pretty much the rest of that day, I didn’t care who would become President of the United States. Looking back, a new chapter, mission and goal for my business was clearly set.
You never know when an idea will come. You never know where it will take you, too.
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Speaking of those “A-ha” moments. One of the things from the 80′s, that inspired me to put motion in my drawings.