I believe that in order for something to sell, it has to be seen - pure and simple. But what I DO NOT know is what the eyes of the viewers are thinking. So when the Executive Director from The Tewaaraton Foundation approached me at the U.S. Lacrosse Foundation back in January, I wasn’t fully prepared. But the outcome was exciting.
The pitch to me was to help them become more of a name – a brand. In branding, you need identity. The first idea, was to recreate the figure of the trophy, but without the base it is mounted on. This creative piece, would be the first of many, to be produced on Tewaaraton-themed products from The Art of Lax™ and The Tewaaraton Foundation.
Below, are a series of progression pics:
The finished piece was exhibited at the “Dream Big, Win Big” event at The University Club in Washington D.C., hosted by both The Tewaaraton and U.S. Lacrosse Foundations. The event also announced the nominees for the 2013 Tewaaraton Award. Final product, below:
Pen & ink on bristol board.
Now available for purchase at The Art of Lax™, click on ‘Tewaaraton’ page.
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