“A goal is not always meant to be reached, it often serves as something to aim at.” – Bruce Lee When 2013 started, we knew that a new website was to be a major goal right away. But goals, manifestly plans, do change and a lot of unexpected things came up that halted and took […]
One of my most highlighted projects during the summer was started by a simple “tweet” followed by an email, last year. The customer, who hailed from the United Kingdom, informed me of his upcoming wedding and a thought for a wedding present. The format was to look down the aisle, as if you (the viewer), […]
One of my favorite pieces I did over the summer was for a client pertaining to a new and upcoming, goalie development coaching business, based in Long Island. As a goalie myself, this was “second-nature” for me and I already had the image in mind when the client (a goalie, himself) was envisioning the details […]
I know I’m going to get flak for this, but he (Dan) knew it was coming, as per his request for a write-up. This is for you, Dan Willson! In 2011, I got the amazing opportunity to play lacrosse in Thailand with a select group from Lax All Stars. I remember it clearly – getting […]
There are a few weeks of summer left before it’s back to school. During my “school-days”, my summer was mostly spent working (for pocket money) and reading books (mandatory summer reading for school). Fast-forward to present day, it’s still the same routine, but in a different kind of way. As the summer was rapidly going […]
There are a lot of times where I get inquiries from groups and companies to help art direct their brand identity. So when a start-up camp located in the Tri-State area got a hold of me to commence a piece for them, it was based on one of the most difficult shots to read as […]
Recently, I finished a custom order for an upcoming graduation present. As with most projects that I execute, I documented the process of development. Below, are the series of pics that were taken: Final piece. 18×24 inches. Acrylic on canvas. Interested in a custom order? Click, here.
Yes, that’s right! We’re clearing them out because we won’t be stocking them anymore – just our retailers! Get them, here. Like on Facebook. @TheArtofLax
I believe that in order for something to sell, it has to be seen - pure and simple. But what I DO NOT know is what the eyes of the viewers are thinking. So when the Executive Director from The Tewaaraton Foundation approached me at the U.S. Lacrosse Foundation back in January, I wasn’t fully prepared. […]
I’m always on the hunt to develop new things for the biz! My mind is always churning and cranking. Speaking of Crank-ing… I was thinking of an accessory item and I wanted to make something besides print and/or apparel. Ever since moving to the suburbs back in September of 2012, I constantly see bumper stickers […]
The weather has been very nice recently — that we’ve decided to “nicen-up” and sell these popular tees for $15.00 (originally $19.95)! And they’ve been selling! This cool, comfortable shirt with three, separate images on it, makes it The Perfect shirt! Offer ends tonight by midnight-ish… Get it here.
Who’s PERFECT? “The Perfect Form” (Series) was sketched on a restaurant napkin in early 2012. It became a very popular seller during the Holiday Season. It completely SOLD OUT at the 2013 U.S. National Lacrosse Convention. A combination of; athletics, aesthetics and education, we knew we had something PERFECT. So perfect, we decided to make […]
With the rare downtime I have when not doing custom orders with hard deadlines or business development projects, I try to conceptualize my next addition to the portfolio. I remember looking at one in particular, titled “The Shooter” and decided to do a “second” version for 2013. I noticed that the this piece, among other […]
I was having dinner last night when I received a Facebook notification on my iPhone of being “tagged/mentioned in a post” from a friend. It came from NYC-area based player, George Rohonczy, who’s doing his part in growing the game of lacrosse in Hungary. I opened/clicked on the link and there was a full shot […]
This is the year of collaborations and co-branding!… And one of my favorite groups to work with is the one I also blog for – LaxAllStars. The idea behind this collaboration came while I was on vacation via email from, Krieg Shaw, of LaxAllStars. Prior to that, I just launched my art on iPhone Cases […]
One of my most recent pieces of custom work came from a customer “across the pond”. In the past, I’ve done numerous pieces for international clients and I’m always curious on how the game is growing abroad. In this piece, the client told me that it was going to be a birthday present for […]
I like looking back at the process of things. I promised that I would follow-up with a complete write-up on how the iPhone cases came to mind. Well, here it goes.
The inspiration and idea behind came at the most unexpected time and I will write about that, in full detail, in a future post. But for now, here’s a vid for the product description and review for the “Crank” iPhone case by Case Mate, Society6 & The Art of Lax™/The Art of Athletes™. Available for iPhone 3, 4 and 5 models. FREE SHIPPING WORLDWIDE THRU SUNDAY!
One of my favorite weekends in the biz and a GREAT way to kick off the year! The Art of Lax™ will be at the 2013 U.S. Lacrosse Convention in Philadelphia.