In the summer of 2009, The Art of Lax™ was just starting out and going wherever chance would take us. That August, chance would have me and bunch of my lacrosse buddies from NYC enter a team in the “War at the Shore” tournament in Brick, NJ. In The Art of Lax™ portfolio, “Full-Tilt” was […]
In college, I used to hang motivation quotes above my drafting table as a reminder when things would “get old”. I still do. Tacked on a board is a written message about passion that’s attached with the first draft print for a promo card when I started The Art of Lax™ in late-2008. I […]
When I was doodling lacrosse players during class back in high school, pen was my medium and notebook paper was the surface. A few times, ink would smear from my drawing hand and transfer onto my pinky finger area. A simple wash of soap and water would take care of that temporary problem. Looking back, […]
One of our hit products were the notecards a few years ago. The business grew to a different direction, which was good, but the notecards were kept behind. Recently, we decided to circle back, bring them back and find out how to make it look different, in some sort of way. I rarely save note cards, to […]
“If you take it seriously, they will take you seriously.” -Tom LaPadula In grade school, I made sure requirements were met on time. But that didn’t mean I enjoyed every subject I had. I was a doodler in class. Occasionally, or A LOT of times, I would discreetly draw in my notebooks when a class […]
My recent post on Wed. included this pic (above) of me playing in goal, along with the two other people who I co-founded the Brooklyn Men’s Lacrosse Club back in 2005. Dan Mirsky (#7), Dan Sheff (#8) and myself, Vinnie Ricasio, (#1). We started the team because NYC needed another post-collegiate lacrosse team and most of […]
Yesterday’s post made me think a lot on the classic, “Crank” piece, above. It is the most identifiable piece in my business and portfolio, and one I don’t think I will ever top (at least for now). But thinking back, there was actually a big seller before “Crank” and that piece is called “Full-Tilt”. This had […]
(Writer’s note: 5 years ago this week “Crank” was created. This article is about 2.5 years overdue – that’s right! I’ve been meaning to do this for such a long time. This article is for Chris’ mother who recently passed away. As a business owner, you just want everything to go right, that’s why you […]
You see that “work in progress” or “studio pic” in the featured image, above (and below)? Yeah, that’s me doing work while on a family vacation that had me “away the business” for almost 2-weeks. While doing this, I constantly thought to myself that this is obsessive – work while on vacation. But as a business owner, […]
I remember in 2009, just launching The Art of Lax™ – asking so many people for advice. I asked my parents, my girlfriend (now wife), my bosses and friends in different professions. Each had their own piece(s) of advice to share. But the BEST advice was given to me right after I got my high-school […]
This year, we’ve been on the roll with smartphone & tablet accessories. It’s been one of the most popular and successful products we’ve put the lacrosse art on! It’s a digital world we live in and these days people are literally connected to the world with their fingertips. So why not keep the momentum going? […]
A little product-sneak into one of our newest Business-to-Business partnerships for 2014! Designed in Paris. Made in Italy. Official launch coming this week with full product description, but you can get it here if you can’t wait!
Early is on time. On time is late. I just got off a business call with a prospective business-partner that went very well. The call was scheduled for 2pm EST, with me calling in. At 1:57pm EST, I started dialing. At around 2:45pm EST, let’s just say that the “green light” was made. But more […]
It was 1989. There were only tokens, no MetroCards. Brooklyn wasn’t a “brand”. The Yankees were not known as winners. The Bronx still had a 212 area-code and buying a cup of coffee could get you a fat lip, instead of free Wi-Fi.
“You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water my friend.” – Bruce Lee […]
“There is no better high than discovery.” – E.O. Wilson One year ago, this week, was one of those “A-ha” moments in the biz. I was searching for a “creative boost”. It was Election Day and I was riding the NYC subway system on the way to cast my vote for President. The train was relatively […]
“If you’re going to be thinking anything, you might as well think BIG.” –Donald Trump During our second year in business, returning customers would inquire for posters, or life-sized images, of the sports art for their walls. Some retailers and vendors made attempts, but we knew there were better, and […]
“A goal is not always meant to be reached, it often serves as something to aim at.” – Bruce Lee When 2013 started, we knew that a new website was to be a major goal right away. But goals, manifestly plans, do change and a lot of unexpected things came up that halted and took […]
This is the year of collaborations and co-branding!… And one of my favorite groups to work with is the one I also blog for – LaxAllStars. The idea behind this collaboration came while I was on vacation via email from, Krieg Shaw, of LaxAllStars. Prior to that, I just launched my art on iPhone Cases […]
I like looking back at the process of things. I promised that I would follow-up with a complete write-up on how the iPhone cases came to mind. Well, here it goes.