I remember in 2009, just launching The Art of Lax™ – asking so many people for advice. I asked my parents, my girlfriend (now wife), my bosses and friends in different professions. Each had their own piece(s) of advice to share. But the BEST advice was given to me right after I got my high-school […]
This year, we’ve been on the roll with smartphone & tablet accessories. It’s been one of the most popular and successful products we’ve put the lacrosse art on! It’s a digital world we live in and these days people are literally connected to the world with their fingertips. So why not keep the momentum going? […]
A little product-sneak into one of our newest Business-to-Business partnerships for 2014! Designed in Paris. Made in Italy. Official launch coming this week with full product description, but you can get it here if you can’t wait!
Early is on time. On time is late. I just got off a business call with a prospective business-partner that went very well. The call was scheduled for 2pm EST, with me calling in. At 1:57pm EST, I started dialing. At around 2:45pm EST, let’s just say that the “green light” was made. But more […]
It was 1989. There were only tokens, no MetroCards. Brooklyn wasn’t a “brand”. The Yankees were not known as winners. The Bronx still had a 212 area-code and buying a cup of coffee could get you a fat lip, instead of free Wi-Fi.
“You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water my friend.” – Bruce Lee […]
“There is no better high than discovery.” - E.O. Wilson One year ago, this week, was one of those “A-ha” moments in the biz. I was searching for a “creative boost”. It was Election Day and I was riding the NYC subway system on the way to cast my vote for President. The train was relatively […]
“If you’re going to be thinking anything, you might as well think BIG.” –Donald Trump During our second year in business, returning customers would inquire for posters, or life-sized images, of the sports art for their walls. Some retailers and vendors made attempts, but we knew there were better, and […]
“A goal is not always meant to be reached, it often serves as something to aim at.” – Bruce Lee When 2013 started, we knew that a new website was to be a major goal right away. But goals, manifestly plans, do change and a lot of unexpected things came up that halted and took […]
This is the year of collaborations and co-branding!… And one of my favorite groups to work with is the one I also blog for – LaxAllStars. The idea behind this collaboration came while I was on vacation via email from, Krieg Shaw, of LaxAllStars. Prior to that, I just launched my art on iPhone Cases […]
I like looking back at the process of things. I promised that I would follow-up with a complete write-up on how the iPhone cases came to mind. Well, here it goes.
The inspiration and idea behind came at the most unexpected time and I will write about that, in full detail, in a future post. But for now, here’s a vid for the product description and review for the “Crank” iPhone case by Case Mate, Society6 & The Art of Lax™/The Art of Athletes™. Available for iPhone 3, 4 and 5 models. FREE SHIPPING WORLDWIDE THRU SUNDAY!
One of my favorite weekends in the biz and a GREAT way to kick off the year! The Art of Lax™ will be at the 2013 U.S. Lacrosse Convention in Philadelphia.
When mulling around for content, I did want all positions represented but when I thought about how a lacrosse game starts, I thought right away about, the Face-Off.
There have been times when random people drop suggestions from the multiple social media platforms that The Art of Lax™ is on. I listen to them!
Here is the FIRST DRAWING ever done for The Art of Lax™. Of course, it had to be a goalie image. The title? ‘Keeper!
In mid-March, I made a new piece called “The Perfect Form” which had a similar look as my bestseller “Crank”. The image displayed is of a modern-day player, with a right-handed shot, arms away and level to the eyes. The actual purpose behind it was to make “The Perfect Form” better than “Crank”. As much […]
A full year after Memorial Day 2010, I got a call from a Duke parent regarding a custom order for his son’s 2012 graduation present. It was Duke’s LSM who scored the winning goal in overtime against Notre Dame back in 2010 – CJ Costabile.
Yesterday, I was organizing (more like cleaning up) my storage area. The feeling reminded me of an episode of “American Pickers” on the History Channel – searching and finding items, long and lost.
Yesterday, at 1:00pm-eastern standard time, I turned in my 2-week notice at my advertising job. The Art of Lax™ & The Art of Athletes™ ventures have secured full backing, after almost 3.5 years since inception, it was time to go ALL IN!