I remember in 2009, just launching The Art of Lax™ – asking so many people for advice. I asked my parents, my girlfriend (now wife), my bosses and friends in different professions. Each had their own piece(s) of advice to share. But the BEST advice was given to me right after I got my high-school […]
A little product-sneak into one of our newest Business-to-Business partnerships for 2014! Designed in Paris. Made in Italy. Official launch coming this week with full product description, but you can get it here if you can’t wait!
Early is on time. On time is late. I just got off a business call with a prospective business-partner that went very well. The call was scheduled for 2pm EST, with me calling in. At 1:57pm EST, I started dialing. At around 2:45pm EST, let’s just say that the “green light” was made. But more […]
It was 1989. There were only tokens, no MetroCards. Brooklyn wasn’t a “brand”. The Yankees were not known as winners. The Bronx still had a 212 area-code and buying a cup of coffee could get you a fat lip, instead of free Wi-Fi.
The past few months have been packed with custom orders. Below, are a list of vids of a few pieces that went out to my customers. I’m always jamming the music in the studio. Try not to laugh too much at my variety of music… :o) @TheArtofLax Like on Facebook #ForArtForLax
LACROSSE & ART… So it seems. Ever since launching The Art of Lax™, I’ve been known to be a LACROSSE and SPORTS artist/designer. The lacrosse idea started out as ONE of my TWO themes for my “Senior Project”, or Senior Thesis, as its called in a traditional college environment. Yesterday, being Veteran’s Day, I was […]
“There is no better high than discovery.” - E.O. Wilson One year ago, this week, was one of those “A-ha” moments in the biz. I was searching for a “creative boost”. It was Election Day and I was riding the NYC subway system on the way to cast my vote for President. The train was relatively […]
One of my most highlighted projects during the summer was started by a simple “tweet” followed by an email, last year. The customer, who hailed from the United Kingdom, informed me of his upcoming wedding and a thought for a wedding present. The format was to look down the aisle, as if you (the viewer), […]
One of my favorite pieces I did over the summer was for a client pertaining to a new and upcoming, goalie development coaching business, based in Long Island. As a goalie myself, this was “second-nature” for me and I already had the image in mind when the client (a goalie, himself) was envisioning the details […]
I know I’m going to get flak for this, but he (Dan) knew it was coming, as per his request for a write-up. This is for you, Dan Willson! In 2011, I got the amazing opportunity to play lacrosse in Thailand with a select group from Lax All Stars. I remember it clearly – getting […]
There are a few weeks of summer left before it’s back to school. During my “school-days”, my summer was mostly spent working (for pocket money) and reading books (mandatory summer reading for school). Fast-forward to present day, it’s still the same routine, but in a different kind of way. As the summer was rapidly going […]
There are a lot of times where I get inquiries from groups and companies to help art direct their brand identity. So when a start-up camp located in the Tri-State area got a hold of me to commence a piece for them, it was based on one of the most difficult shots to read as […]
Recently, I finished a custom order for an upcoming graduation present. As with most projects that I execute, I documented the process of development. Below, are the series of pics that were taken: Final piece. 18×24 inches. Acrylic on canvas. Interested in a custom order? Click, here.
I believe that in order for something to sell, it has to be seen - pure and simple. But what I DO NOT know is what the eyes of the viewers are thinking. So when the Executive Director from The Tewaaraton Foundation approached me at the U.S. Lacrosse Foundation back in January, I wasn’t fully prepared. […]
With the rare downtime I have when not doing custom orders with hard deadlines or business development projects, I try to conceptualize my next addition to the portfolio. I remember looking at one in particular, titled “The Shooter” and decided to do a “second” version for 2013. I noticed that the this piece, among other […]
One of my most recent pieces of custom work came from a customer “across the pond”. In the past, I’ve done numerous pieces for international clients and I’m always curious on how the game is growing abroad. In this piece, the client told me that it was going to be a birthday present for […]
I like looking back at the process of things. I promised that I would follow-up with a complete write-up on how the iPhone cases came to mind. Well, here it goes.
Drop the Hammer: To “legislate”. To crack down on a certain violation or injustice. (UrbanDictionary.com) I wanted to get a dramatic piece in by Thanksgiving, but definitely by the Holidays, at the latest. I was thinking of a defensive piece and I had one in mind from my personal list. Soon enough, a client got in […]
A full year after Memorial Day 2010, I got a call from a Duke parent regarding a custom order for his son’s 2012 graduation present. It was Duke’s LSM who scored the winning goal in overtime against Notre Dame back in 2010 – CJ Costabile.
Yesterday, at 1:00pm-eastern standard time, I turned in my 2-week notice at my advertising job. The Art of Lax™ & The Art of Athletes™ ventures have secured full backing, after almost 3.5 years since inception, it was time to go ALL IN!