I co-founded the Brooklyn Men’s Lacrosse Club in the fall of 2006 because there was a need, more like a demand, to play organized lacrosse. That demand came mostly from me. The established team in the area was the elite, New York Athletic Club, consisting mostly of former Div. 1 All-Americans in college. When we […]
“It is not only one person’s work, it’s really a partnership and collaboration during all these years.” – Christo (Artist) It’s funny how the most popular image in my portfolio, ‘Crank’ shares the same word in the company name that produced the product of the year for my business, as 2014 was coming to a close. It’s […]
A little over a year ago this time, I was sitting in the HQ of the CityLax organization with Mat Levine, John Moser and Tewaaraton Award winners; Max Seibald and Rob Pannell. Our goal was to come up and solidify a logo concept for LCNewYork – an elite travel team hailing from my hometown of NYC. […]
“If you take it seriously, they will take you seriously.” -Tom LaPadula In grade school, I made sure requirements were met on time. But that didn’t mean I enjoyed every subject I had. I was a doodler in class. Occasionally, or A LOT of times, I would discreetly draw in my notebooks when a class […]
My recent post on Wed. included this pic (above) of me playing in goal, along with the two other people who I co-founded the Brooklyn Men’s Lacrosse Club back in 2005. Dan Mirsky (#7), Dan Sheff (#8) and myself, Vinnie Ricasio, (#1). We started the team because NYC needed another post-collegiate lacrosse team and most of […]
(Writer’s note: 5 years ago this week “Crank” was created. This article is about 2.5 years overdue – that’s right! I’ve been meaning to do this for such a long time. This article is for Chris’ mother who recently passed away. As a business owner, you just want everything to go right, that’s why you […]
I was having dinner last night when I received a Facebook notification on my iPhone of being “tagged/mentioned in a post” from a friend. It came from NYC-area based player, George Rohonczy, who’s doing his part in growing the game of lacrosse in Hungary. I opened/clicked on the link and there was a full shot […]
This is the year of collaborations and co-branding!… And one of my favorite groups to work with is the one I also blog for – LaxAllStars. The idea behind this collaboration came while I was on vacation via email from, Krieg Shaw, of LaxAllStars. Prior to that, I just launched my art on iPhone Cases […]
There have been times when random people drop suggestions from the multiple social media platforms that The Art of Lax™ is on. I listen to them!
A full year after Memorial Day 2010, I got a call from a Duke parent regarding a custom order for his son’s 2012 graduation present. It was Duke’s LSM who scored the winning goal in overtime against Notre Dame back in 2010 – CJ Costabile.
The Art of Lax™/The Art of Athletes™ and the Power-Tek Performance Gear Company have combined their expertise’s and add to the business, for you – the customer! The newly launched addition to the business is called “The Ink Tank”. Design: “Elements put together for reasons of interest.” I had a professor in art school who […]
Vinnie Ricasio talks about multi-tasking, collaboration and how one man can do SO MUCH! The Big Apple Pond Hockey Classic is on tap this weekend in New York City, and it’s run by a former Princeton lacrosse captain!
At the 1982 World Games, Brooks Sweet was the best player, and Vinnie Ricasio was lucky enough to coach with him for 3 years in Brooklyn, NY. TheArtOfLax talks about what makes Brooks so special, and why he was the subject of his first celeb drawing!
(Writer’s Note: I apologize for the photos from my Blackberry. Not the best all around resolution. iPhone update?) Two (2) days. Two. The two most important days in my business to be quite frank. That is the length of “LaxCon”. I started The Art of Lax™ in the fall of 2008, launching the business to […]
hen the New York Titans asked me to conceptualize and design their advertising, marketing and game program in late-2006, for their January 2007 inaugural season, I couldn’t resist. I had to take it.
Each year has its goals and accomplishments. I remember one of my first jobs right after college required us to write down our yearly goals at the start of the year. That requirement made it feel like a lot of people going to the gym after January 1st of every year, only to slow down […]
So here’s the backstory on “Seal the Deal“… One of my earliest internships during college was for a small advertising agency in midtown Manhattan that catered to the travel and hospitality side. The company was very small, about 11 people in total, and the benefit of that size was doing actual work instead of running […]
A job vs. a career. A job is something you do simply to earn money; a career is a series of connected employment opportunities. A job has minimal impact on your future work life, while a career provides experience and learning to fuel your future. A job offers few networking opportunities, but a career is […]
(Brooklyn Lacrosse/The Art of Lax™. Champions, 2011 Salt Shakerz Invitational. New York City) “Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.” – John Wooden (Former coach, UCLA Basketball. 1910-2010) We knew what our reputation was in […]
“A true friend freely, advises justly, assists readily, adventures boldly, takes all patiently, defends courageously, and continues a friend unchangeably.” – William Penn (Quaker leader and Founder of Pennsylvania, 1644-1718) “You need a LIFE, outside of your life.” – Phil Dusenberry (former Chairman, BBDO-North America) 2002. Something was just missing – more like lacking. It […]