The Making of The Tewaaraton
I believe that in order for something to sell, it has to be seen - pure and simple. But what I DO NOT know is what the eyes of the viewers are thinking. So when the Executive Director from The Tewaaraton Foundation approached me at the U.S. Lacrosse Foundation back in January, I wasn’t fully prepared. But the outcome was exciting. The pitch to me was to help them become more of a name – a brand. In branding, you need…
