Authors Posts by Vinnie Ricasio

Vinnie Ricasio

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Friday Food 4 Thought: Taking out the trash

Failure is a much better teacher than success.The past few weeks I've been cleaning up the work studio, as well as cleaning up junk...

The ‘VR’ Line–Our Private Label

Nothing happens overnight. Of the many products we offer, we've been always trying to "solve" the apparel side. The word "solve" is in quotations because...

Friday Food 4 Thought: It All Starts On Paper.

In college, I had an internship at a major magazine publication in NYC. While the internship was mostly "gopher" work, in the same room was the...

Go BIG, or Go HOME.

We love seeing our customers share our purchased products via email, social media, etc. Each customer has their own specific use(s). It's a great...

Friday Food 4 Thought: Be Artist. Be Athlete

Back in late-February, we took the family on a California trip to see my sister and her family in the SF/Oakland/Bay-area and do a road...

The First Online Purchase

You always remember your FIRST time... for anything, right? :)My email experience in college was VERY minimal, so was my internet use. So when...

Take NOTE. New Journals & Notebooks.

I used to be a "doodler" in school.A lot of times, unless it was art class, I often drifted and drew away. That was...

I ONLY watch for the commercials…

This may be good for a #ThrowbackThursday? But whatever.Now that the big game is behind us and everybody is talking about, or really dissecting,...

#TBT: Humble Drawings

Recently, a client/customer who attended the same prep school that I went to, South Kent School, told me of his finding three (3) sheets...

Friday Food 4 Thought: Biz School/Grad School

See the recent Twitter exchange I had, yesterday, with one of my respected followers.  I'll be honest, I think about this a lot.  But...

Putting on the colors.

Before 2015 came to a close, one of my projects that was a customer's Christmas present, required me to use a mixed-media of pen...

Friday Food 4 Thought: #LaxCon

Happy New Year!In a few weeks our biggest weekend in our biz will happen at the 2016 U.S. Lacrosse Convention, aka 'LaxCon'.  Some will...

The Making of ‘Patient. Proficient. Persistent-2’

Last year we had a piece titled 'Patient. Persistent. Proficient.'  It illustrated human hands stringing a head of a traditional wooden stick.  Stringing a stick...

Friday Food 4 Thought: Happy Accidents

"No mistakes, only Happy Accidents." (Bob Ross)Yes, a Bob Ross quote which I wish could make me relax whenever I make a mistake with work...

Friday Food 4 Thought: Good. Fast. Cheap.

So, you get a call/email (we get these very often) where a prospective client/customer wants a project done that is, in no particular order:Good Fast CheapWhat's...

FDNY ‘The Bravest’ portraits

They're called 'The Bravest'.  And I've always admired them when seeing them wherever.I used to play their club lacrosse team in NYC and each time...

The Making of Respect

(Writer's Note: One of my biggest pet-peeves are weak handshakes.  Actually, weak handshakes without direct eye contact.  They bother me, really.)In lacrosse the face-off...

We’re going Streaking!! (Streaker Sports x The Art of Lax)

Ha! You all remember that movie line?It's funny, looking back, how a random and casual meet-up over hot wings led to a great list...

Friday Food 4 Thought: Titan Tea

I'll admit, I think about my biz a lot, especially when I'm away from it. Business owners and founders do that. So during a...

Friday Food 4 Thought: It’s in the Books?

Recently, we did a massive studio clean up after some hefty projects to make space for more upcoming projects, and into the Holiday Season,...