“You must always keep the customer hungry and frustrated.” – Jean-Claude Biver (CEO of Hublot)
I’ll be honest, I’ve learned more lessons doing this than any job I ever had. Doing this gave me a front row seat to so many ‘real’ things in the business/venture world that school or conventional jobs could NEVER teach, or enforce such lessons. Each time I attend the US Lacrosse Convention, I’m excited about the new products that I have, but also think back about the ideas that just remained ideas. I know customers are going to be impressed with what I have, but they will also inquire why certain things are not. Some may be impatient. And while customer and audience feedback, or demand, is important the reality is you can ONLY produce, or get enough done in time. The customers know that. They really do. But, they’re not in the battle, or the ‘frontline’. Still, they expect you to make things magically happen somehow. And if you get them to hang onto your brand a bit longer, to wait for that special product to finally arrive, then you’ve created a loyal and returning customer. And that’s a success!
As a business founder, owner and leader, I’ve learned and constantly remind myself, that as much as you want to, you just can’t please everybody.