- In preparation for the event, I work in more isolation and that’s the brutal part of doing such a business.
- LaxCon to a business owner like myself is parallel to an Olympic 100 meter sprinter. They train for 4 years to run a race that just takes 10 seconds. After each LaxCon event, I always have that empty feeling once it’s over.
The two (2), bullet points, above, are from an old post back in 2015 about the lessons I learned from attending the U.S. Lacrosse Convention, or #LaxCon. That article still holds true to this day after each event. I’ve always believed that the job which has been the hardest, toughest, most frustrating, most exciting, fulfilling and the one with the most lessons, was the job I created for myself. This one. It’s not easy, and it should never be.
But the hardest part of this job, as per bullet point #1, above, is the isolation factor, or loneliness. Just like lacrosse, I thrive on a team sport better than an individual sport. Loneliness makes the job suck, to be honest. LaxCon for my business is just 16 hours where the public can physically see me and my work. It’s really overwhelming when that happens because the other 363 days of the year dealing with the public are MOSTLY emails, text messages, social-media posts and DM’s and regular phone calls. But it’s super to have those interactions which were the norm in regular jobs. To watch customers excited about their purchases, commend the work, smile and introduce themselves as social-media followers, it’s a very important reminder that no mater how much it may suck working in isolation, it all pays off at LaxCon.
And for me, that’s why I think, the best part of LaxCon and lacrosse, are the people. Thanks for making it all so worth it!
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