“Screw It, Let’s do it!” (Richard Branson)
I liked school, for the most part, but not enough to be a “perpetual student”. I found that academics NEVER taught an individual two things: 1) the willingness to win, and 2) how to be obsessive.
The Art of Lax™ was started by chance, or trial, to see if people would like it. We NEVER made a formal business plan at the start before product(s). To this day, 5 years later, we still don’t have a business plan to produce to prospective clients/partners when they ask for one to review. But we do produce our list of existing clients, products and projects that have mutually benefitted from the working relationship. To me, plans are theoretical and no plan can ever predict the future. Having a plan is good but when it doesn’t work, it goes out the window! If you really think of it, the business plan is the one thing in business that has NEVER evolved from its traditional frame work. Still plan, if you must, but chance and action has to soon follow — be flexible and divert from the plan!
Christopher Columbus’ main goal was to find a trade route to India. The beverage company, Red Bull, wanted a drink for long-haul truck drivers.
So, ask yourself — what’s your plan?