“Well done is better than well said.” – Ben Franklin
I took a screen shot and saved it. It’s because of three (3) simple sentences that made for a short paragraph, which summed it all up. This new product collaboration with The Bottle Bro, is an example that in order for any idea to be a reality, you needed to be just that – realistic. And being realistic, to me, required: less talk, more action.
Looking back, I’ve had my fair share of former, prospective clients with their polished ideas, buttoned up pitches, along with their ‘i’s dotted and ‘t’s crossed but have never gone beyond the concept stage. Not even a first attempt! It’s disappointing because that, too, is reality, and will for sure happen again.
As the year comes to a close and new one appears on the horizon, the successful collaboration with The Bottle Bro is a constant reminder that talk will always be cheap.
Always be real. :o)